As part of my audience research I have decided to focus on a magazine brand that I think will closely relate to my future music magazine. Q Magazines Audience gender ratio.
31.7% Female to 68.3% Male.
15-24
|
25-34 | 35-44 | 45-54 | 55-64 | 65+ |
|---|---|---|---|---|---|
35.5%
|
26.3%
|
19.8%
|
13.9%
|
3.1%
|
1.4%
|
With an age range of 15 to 65 it covers a huge range of people.
The majority of people being aged 15 to 24 followed closely by 25 to 34 and then as age increases the less amount of people in that age range buy the magazine. Q has a very high brand influence of 73%, greater than GQ and Esquire.
Meaning that Q influences the people that have strongest influence in their social groups – a real multiplier effect for advertisers to cash in on. Q has no less than 10 brand extensions for advertisers to engage with q magazines many audiences.
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